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  • What if one day you wake up with a shocking fact that you are on some lonely island? What would you do in such case:

          a) Get upset and sit down and cry

          b)  Or get furious? 

          c) Or become happy to get to know that no one is around you to disturb you and you have independence to do things you wish?


          Now you may think first two options are acceptable. However how can some one react as mentioned in third situation. Only Crazy people would do that. Yes, you are absolutely right. Only crazy people can think of the third option because unlike everyone they would always prefer to do something different as they always have the quest to look out for something different yet something challenging.


          Who would forget Apple's 1997 "Think Different" ad campaign which was one of the major turning points in the company's history, a message to the world that Steve Jobs and his innovative vision had returned to Apple after leaving in 1985. This ad campaign which touched the peak of success was one of the best concept which described the campaign as: “Here's to the crazy ones, the misfits, the rebels, the troublemakers. The round pegs in the square holes. They're not fond of rules, and they have no respect for the status quo. You can quote them. Disagree with them. Glorify or vilify them. About the only thing you can't do is ignore them, because they change things. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do”.


         I have no reluctance in saying that crazy people are more passionate in their work unlike others. Their passion make them crazy. Similarly being crazy makes them passionate about work. Mahatma Gandhi, a prominent Indian political leader who campaigned for Indian independence clashed with others in the Indian independence movement who advocated direct action to overthrow the British. He instead called off strikes and non violent protests.


           Have you ever observed toddlers playing or moving in the house? Toddlers are little scientists. They are eager to figure out how everything works. They do this through “experiments.” They may pick up things, bang them, thrash them and even throw them. If you instruct them not to do anything specific, they will deliberately do it as they always have the curiosity to check what will be the different outcome if they perform any task which they are not supposed to do. This curiosity leads them to think different than the adults which is indeed a learning experience for them. This reminds me of one of the quotes of Albert Einstein “Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world”.


           We can call crazy people as curious people. They always have the curiosity to explore the options which others haven't tried and to come out with the best for that option. Obviously there are chances that they may not achieve success at the first try. But definitely the continuous efforts to find out the best in it would help them achieve the benchmark. Legendary Actor Amitabh Bachchan was once rejected by broadcaster All India Radio because they did not like his voice. He used his weakness as his strength and ironically, today the actor's deep baritone and impeccable dialogue delivery have acquired iconic status. Thomas Edison made 1,000 unsuccessful attempts at inventing the light bulb. When a reporter asked, "How did it feel to fail 1,000 times?" Edison replied, "I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps." This is how crazy people think? They are passionate about their work.


           The strategic mind thinks differently and because of this it can spot and seize new ideas and game-changing opportunities and make consequential decisions about ends, strategies and tactics. Such minds help shape the organization’s competitive advantage; they can process information and learn from that processing.


          “Two roads diverged in a wood and -- I took the one less travelled by, And, that has made all the difference.” - Robert Frost. Crazy people lead the way and make the difference.